About For Your Little One

For Your Little One is a proud, family-run British brand built on trust, care, and dedication. Since 2011, we’ve been helping parents across the UK and Europe find high-quality, affordable baby essentials that make everyday life easier, safer, and happier.

Our Story

Like many great ideas, For Your Little One began with family. When we first became parents, we discovered how beautifully chaotic life with a baby can be — full of joy, love, and a fair bit of exhaustion. We realised just how important it is to have reliable, practical products that make parenting simpler, without compromising on quality or comfort.

From our very first day, our mission has been to offer parents peace of mind — knowing that every product they buy from us has been carefully selected, tried, and trusted by families like their own.

What We Stand For

• Family values at our core: We’re parents ourselves, so we understand your needs, your worries, and your desire for products that truly make a difference.
• Quality you can trust: Every item we stock is sourced from reputable manufacturers and tested to meet UK and EU safety standards.
• Exceptional service: Our customer support team is friendly, knowledgeable, and always happy to help. We treat every order like it’s our own.
• Affordable prices: We believe every family deserves the best for their little one — that’s why we work hard to keep our prices competitive without cutting corners.
• Fast, reliable delivery: With our large West Midlands warehouse, most orders are dispatched the very same day — all tracked and delivered with care.

Our Promise to You

Whether you’re preparing for your first baby or shopping for growing toddlers, we promise to make every step as easy as possible. From our simple online checkout to our responsive customer care, our goal is to ensure you enjoy a seamless, trustworthy shopping experience — every single time.

We’re proud to have earned the trust and loyalty of thousands of families, with consistent five-star reviews, repeat customers, and a reputation for fast dispatch and reliable service. Our success has always come from putting our customers first.

Why Parents Love Shopping With Us

• Consistently rated as a trusted UK baby retailer
• Same-day dispatch on most orders before 2 pm
• Extensive product range – from Moses baskets to travel systems
• Secure checkout with PayPal, Klarna, and all major cards
• Free and easy returns with generous warranty coverage

Our Warehouse & Store

Our main operations are based in the West Midlands, where we stock thousands of products ready for immediate dispatch. We also have a dedicated store where customers can explore our range in person, see the quality for themselves, and get advice from our friendly team.

Our Store

For Your Little One
Crown Centre, Stourbridge, DY8 1YD

Our Warehouse

For Your Little One
Unit 12, Zion Street, Tipton, DY4 9DP

Generous Returns & Warranty

All our products come with a minimum six-month warranty, and many trusted brands offer even longer guarantees. If something isn’t quite right, we’ll do our best to resolve it quickly and professionally. Every order is issued with a tracking number for full peace of mind.

We’re Here for You

At For Your Little One, you’re not just another customer — you’re part of our growing family. We genuinely appreciate every order, every message, and every recommendation. It’s your support that allows us to keep doing what we love — helping parents give their children the best possible start in life.

If you have any questions, or simply need advice, our friendly customer care team is here to help. Email us anytime at help@foryourlittleone.com.

For-Your-Little-One Ltd
Company Registration No: 08286532 | Registered in England & Wales
VAT Number: GB166622107 | EORI: GB166622107000 / XI166622107000